Case Study

Seamless Transition, Cost Savings


GoFundMe, a 250-person company with multiple offices, needed a benefits solution to help strategize their program towards financial and administrative efficiency and in support of recruitment and retention efforts as they planned their next phase of growth.


Lumity laid out a threefold process for GoFundMe that included:

• Plan design and benefit contribution assessments
• People team workflow analysis and technology assessments
• Branded communications planning

Working closely with GoFundMe, Lumity was able to analyze their current plan designs to find areas of improvement and, using exclusive risk models, was able to help GoFundMe benchmark potential cost savings. Lumity also assessed the preferred technology solutions and regular task management processes of GoFundMe’s people team to find areas to enhance integration with Lumity’s technology and improve administrative efficiency.

Finally, Lumity’s communication specialist packaged GoFundMe’s new benefits and technology platform into branded education resources and presentations for all offices. The group and one-on-one sessions helped employees understand their benefit changes and use their new platform to make more informed decisions about the plan choices and improvements GoFundMe offered.


GoFundMe was able to save more than $300k on their new benefits program thanks to the calculated approach to plan design and contribution strategy. Employees felt more engaged in their benefits and confident about the ongoing support provided by Lumity’s customer success team.

Overall, the entire improvement of the benefits experience earned GoFundMe’s people team recognition as employees of the month for their contributions to such an important piece of the business and culture.

When you go through benefit program changes there are so many moving parts to keep track of for your team and your employees that it can get really challenging to manage and maintain. Lumity came to us with apparent financial benefits but the high-touch partnership approach helped us feel like we could collaborate on program development, admin, and execution through our inevitable growth stages.

Stephanie Cunningham at Gofundme

Stephanie Cunningham

Head of People Operations

GoFundMe is a crowdfunding platform enabling people to raise money for different life events.

If you’re interested in how Lumity can help your company optimize benefits, schedule a free consultation with Lumity’s benefits expert now.